By Ed Staskus
Most people, unlike cats and their legendary nine lives, only die once when they pass away. There’s no going back for a do-over. The art of living well and the art of dying well are often thought to be the same thing. Kim Fowler is not most people. She lives well, but doesn’t die well, although if she were a cat she would be down to six lives and counting.
She is the founder and owner of YAS Yoga and Spinning Fitness Centers, with multiple locations in Costa Mesa, Venice, and Los Angeles, California. The first center opened in 2001 and featured the first fitness program wedding yoga and certified spinning. “Both together are an amazing combination of yin-yang,” she said.
Ms. Fowler’s Yoga for Athletes melds elements of Iyengar and Ashtanga practice to enhance athletic performance and reduce the risk of injuries. YAS classes are typically 30 minutes of indoor cycling followed by 30 minutes of yoga. “It helps you go deeper into and benefit more from each pose,” she said.
She is a successful innovator, teacher, and businesswoman. She is a resourceful yogi, and one tough cookie, too. She has learned to roll with the punches, literally.
In the early 1980s she was competing in a bicycle road race outside Dallas, Texas, when a car smashed into her. She rolled over the front of her bike.
“I bent the handlebar of my bike with my face.”
As late as 2013 there were close to a half million emergency room visits because of bicycle-related injuries and almost 900 bikers died. Texas is one of the deadliest states in America in which to ride a bicycle, ranking only behind Florida.
After recovering she worked with a physical therapist, a woman who happened to be an Inyengar Yoga instructor on the side. “She gave me yoga poses to help me.” A near death experience turned into a far and wide life experience.
“I guess yoga found me,” she said.
Whether it’s exercise or meditation, yoga is about trying to apprehend the inner being, what in the Yoga Sutras is called drastuh. It’s a burning away of what in the end doesn’t matter. Eternity isn’t something that happens after anybody dies. It’s happening all the time to everybody.
Kim Fowler was raised in an impoverished South Jersey neighborhood, the eldest of five children. “I grew up extremely poor. We didn’t have food or heat. My father had a bad car accident when I was young and ended up with 88 stitches in his face. He never pulled out of it. He became an alcoholic, didn’t work, and left us to fend for ourselves.” She had to make her own way.
Sometimes the freedom to be yourself comes from old-fashioned gumption.
After putting herself through school and earning a degree from Boston University she enrolled in law school. In her final year, in the middle of her final semester, she was diagnosed with a rapidly growing tumor the size of a golf ball in her brain.
“I had a bright career in front of me,” she said. Lawyers get a bad rap. Some people even believe most of the trouble with laws is lawyers. “No one wanted an attorney that had a brain tumor.“
Her doctors told her the problem was inoperable. “We could try to get it out,” one of the team of doctors told her. “But, you will lose your speech and sight. You probably won’t make it past thirty.”
Life can be rocketed into a new orbit by a doctor dispensing bad news from a clipboard in a bland voice. “I’m in my last year of law school!” she exclaimed. “This isn’t an option for me.” Once diagnosed, she had to decide whether or not to listen to their medical advice.
“I’m not going to let this happen to me,” she decided. “There’s got to be something else, something different.” She called a friend who helped her check herself out of the hospital. “Nurses and doctors were screaming. If I would have listened to them I would be dead by now.”
She refused, however, to give up the spirit and buy the farm.
“It’s mind over matter,” said Kim. She began training for and taking part in endurance contests. She ran marathons, rode all-day races on her bicycle, and finally progressed to triathlons. “Someone telling me I was going to die caused me to go the whole other route and become a pro triathlete.”
She also made making it on the mat a habit. “Practicing yoga while battling cancer taught me the importance of balancing strength with flexibility. Focusing on my breath helped me stay centered.”
She gradually recovered. “It was hard, but I was full of piss and vinegar at the time.”
Although doctors are often crucial, recovery is more often brought about not by them, but by the person in danger. In many respects we heal ourselves, by means of our thought and breath, and sheer will.
After graduating from South Texas College of Law she stayed in Houston, going to work for a law firm. In 1990 she moved overseas, practicing international business law in Monaco. Five years later, back in the United States, she joined Winning Combination, a health and wellness business, as their Chief Operating Officer.
Then one day she went hiking.
The Mt. Charleston Wilderness Area in Nevada is gnarly, riven by narrow slot canyons, and laced with steep hillsides. The mountain is called Sky Island because of its elevation and isolation. While free climbing she slipped on a patch of ice, lost her balance, and fell more than twenty feet. She landed on an old tree stump.
The stump stayed rooted. She took the brunt of the encounter.
She cracked several ribs, punctured a lung, and severely lacerated a kidney. “I’ve been through worse,” she thought. She was a half-hour away from the closest medical help. She dragged herself off the stump. ”I knew I had to get to the hospital. It was mind over matter and I just did it.”
The kidney on the side that had taken the blow from the fall was leaking urine and blood into surrounding tissue. At the hospital she was told it had to be removed.
“No,” she said.
Kim Fowler was, again, determined to go her own way. It took her a year to recover. The Winning Combination let her go long before year’s end. “I lost my job as COO.” Getting fired can be like a bomb going off. It can also be a way to get on with your life. You only get to make one mistake with bombs. Firing Ms. Fowler was the Winning Combination’s mistake, although for her it turned out to be liberating.
“When I was rehabbing I would go from a yoga class on one side of town to a spin class on the other,” she said. “I was very frustrated. I thought, why doesn’t someone put this together and open up a yoga and spinning studio?”
That someone turned out to be her.
She opened the first of her yoga and spinning studios in Venice, California. The day she opened the doors her new business began to fail. “We had opposite energies coming together.” Spinners were looking for an intense cardiovascular workout and yogis were looking for a workout to calm them down.
What do you do if your business plan isn’t working? “In my case I regrouped and changed, fast.” She created a new kind of yoga to fit the spinners and sold the yoga crowd on the complementary benefits of spinning. “It was the best thing I could have done.” She was designated a Nike Yoga Athlete by the athletic and fitness company two years later.
Winning acceptance in the yoga world, however, was another matter.
“I got blasted by the yoga community when I first did it because it wasn’t ‘real yoga’, rather my own style,” said Kim.
It was a matter of building a better mousetrap.
The concept of zen on wheels made it into Yoga Journal, the world’s largest mass circulation yoga magazine, “Spin and yoga have merged into a killer one-hour class, created by Los Angeles-based yoga instructor Kimberly Fowler. It’s cropping up across the country.” It named the now better mousetrap one of the hottest fitness trends of 2014.
Since then Ms. Fowler has expanded her brand, moving beyond company-owned locations, and franchising her fitness regimen. “Indoor cycling gives you the best cardio training and yoga provides the best stretching, relaxation, and peace of mind to prepare you for the challenges of life,“ said Hugo Auler, new owner of the franchised YAS Fitness Center in Manhattan Beach, California.
Resurrecting her life led to resurrecting her career, and led to finding her business partner, too. Sherri Rosen is her partner in life, as well. “We were set up on a blind date just a few months after I opened YAS,” said Kim. “We are still together.”
“I’ve stayed in an operator’s mode,” said Ms. Rosen, former vice president of a fashion company. “Kimberly is the visionary. It is amazing what she has accomplished.”
Even though Kim Fowler has gone from cutting edge to business-savvy, even though she has transformed her business model to an investor approach, and even though she has gone corporate, she still lives in her sweats.
“I basically live in workout clothes,” she said. “I only wear green, gray, black, and white. Well, with a smattering of skulls.” She is the designer of an apparel line whose tag line is “Two parts functional, one part bad ass.”
Kim Fowler continues to see her doctor once in a while. “I went and he looked at me like I was a freak when he realized I’d been off medication for 20 years, like I shouldn’t have the life I have. The mind is pretty phenomenal when it comes to its power over the body.”
At the end of exercise sequences on the yoga mat something called corpse pose is traditionally practiced. It’s the easiest and hardest pose. It’s easy because all you have to do is lay on your back with your eyes closed for 5 to 15 minutes. It’s hard because who wants to lie on their back like a dead person, doing nothing, for 5 to 15 minutes.
Corpse pose is about letting go. But, it’s not about zoning out or taking a nap. Even though it’s about letting go, it’s a pose meant to foster connection and clarity, or awareness. Many people struggle with it, however, and some classes look like popcorn popping the minute class ends and corpse pose is announced.
Other people have no problem with it. Kim Fowler is one of them. It keeps her in touch with life. “It’s a different awareness of your body,” she said. “I think for stress it’s amazing. Nothing’s better.”
She knows when to lie down and when to get back up. There are no surprises waiting for her in corpse pose. She’s been there before.
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