All women carry a purse on their persons, with their money, car keys, cell phones, and paraphernalia close at hand. They buy their bags at big box marts or department stores or on hundreds of web sites. Their handbags range from seventy-nine cent beaded totes ordered on e-bay to luxury-crafted Louis Vuitton’s found in quiet malls in select cities.
One late afternoon after work I unrolled my yoga mat at a nearby yoga studio, early for class, and settled into child’s pose to loosen up my back. Laying my hands palms up on the floor beside me and letting the business day drain away, I idly listened to two ladies next to me talking. As I rolled up and reached for my toes in a seated forward bend, one of the young women asked the other one about the purse she had secured behind her mat.
The lady with the purse, sitting cross-legged, explained that she didn’t want to leave it in the lobby at Inner Bliss in Rocky River, Ohio, but preferred to have it near her, where she could keep an eye on it. She looked back at it.
It was still there.
“It’s a really nice purse,” said the other one, both of them now looking at the leather bag.
“Thanks, it’s Italian.”
“Oh, where did you get it?’
“In Italy, when I was in Florence. I just had to have it when I saw it.”
I straightened up, sat back on my heels, and snuck a peek at the purse. I can’t really tell one purse from another, but I can tell cheap from expensive.
The purse from Florence oozed expensive.
Inner Bliss, just west of Cleveland, draws its customers from Rocky River and Bay Village, two suburbs on the south shore of Lake Erie. The median household income of Rocky River is $61,000 and the median household income of Bay Village is $83,000. The median income of Cleveland households, just one suburb away to the east, is $27,000.
Almost no one practicing yoga at Inner Bliss is from Cleveland.
In fact, very few Clevelanders practice yoga at all. There are only a handful of yoga studios in the city itself, and those are downtown or near the big universities, catering to the hip and privileged. Yoga in Cleveland is not in Cleveland, but rather in the suburbs, in up-scale neighborhoods like Westlake, Beachwood, and Hudson.
On the other hand Cleveland’s most populous suburb, Parma, a working-class community of auto and steel workers three times bigger than Rocky River and Bay Village put together, does not have a single yoga studio inside its borders.
Inner Bliss, meanwhile, has more than forty classes on its weekly calendar.
Yoga studios in cities nationwide, from San Francisco, Austin, Chicago, and New York reveal the same demographics. “In general, yoga is a work-out pursued by the well-off,” says Amy Beth Treciokas of Yoga Now in Chicago. Yoga is practiced by the upper classes, not the middle class, and even less so among minorities like blacks and Hispanics and the poor.
“Yoga has become almost a household word now in the United States,” says Aaron Vega of VegaYoga, a struggling studio in a sizable Hispanic neighborhood in Holyoke, Massachusetts. “But it’s an exclusive club.” When Michelle Buteau, the stand-up comedienne, wrote on her blog Who Said It, “Yes, I said it, I’m going to yoga. A black woman, who is not Oprah or Gayle is going to yoga, say what?” it was funny in a way the funniest things are: it was true.
More than a third of the people who frequent yoga studios in the United States have household incomes of $75,000-or-more, while one out of six have an income of more than $100,000. Their levels of education are equally high: 72% of them college-educated, and 27% of them holding post-graduate degrees. Rich people are more likely to exercise than their poorer neighbors, according to a 2009 Gallup poll, partly explaining why yoga studio parking lots overflow with BMW’s and hybrid SUV’s, rather than Fords and Kias.
American yogis spend upwards of 6 billion dollars a year on classes and clothes and designer mats. “Something that has bugged me about yoga for a long time,” writes Yogi Sip on her blog Confessions of a Wayward Yogi, “is that it is unashamedly aimed at the upper classes.”
They take workshops taught by celebrity teachers who command a high fee, spend four-day weekends at regional gatherings and yoga conferences, and vacation at yoga retreats in the mountains or on seashores around the world. Some yogis even jet set coast-to-coast to practice at select studios.
Practicing asanas at yoga studios in America is, if nothing else, an expensive form of exercise that only some can afford, in more ways than one. “I think it’s right to say that the people who typically take yoga are white, with disposable income, and more importantly with disposable time,” says Courtney Bender, a professor in the Department of Religion at Columbia University. “They’re in jobs and professions that allow them enough time to take classes. So there aren’t a lot of working class people, for example.”
Many yoga teachers and studio owners agree that it is the rich who practice yoga. “For the most part, yes, it’s an expensive pursuit, and seen as something for the elite,” says Janet Stone of Janet Stone Yoga in San Francisco. Where studios are located supports her contention. They are in the better neighborhoods of Boston and Los Angeles and all the places in-between where the upper middle class and rich live.
“No one can argue that the Americanization of yoga has taken place and that people with disposable income make up a large percentage of the base that supports the yoga industry in this country. It is true yoga appeals to a predominately white, upwardly mobile segment,” says Gabriel Halpern, founder and director of the Yoga Circle in Chicago.
Some teachers disagree that it is only the rich who can afford to practice at studios. “In my own personal experience of teaching yoga and Yoga Therapy in rural middle America,” says Mary Hilliker of River Flow Yoga in Wausau, Wisconsin, “I have found that my students are rarely elite in income, but that they are certainly rich in heart.”
Even at big studios in big cities there is the sense that a wide stratum of society participates in the practice. “While many of our students are financially well-off, I would guess the majority are middle class and some even lower class,” says Annie Freedom of the Samadhi Center for Yoga and Meditation in Denver. “I see a lot of regular folks in lower tax brackets practicing yoga for greater peace and spiritual awakening.”
But, it may be that the average American cannot afford to exercise at yoga studios. According to the U. S. Census Bureau, the overall median personal income for all Americans over the age of 18 is approximately $26,000. Going to asana classes at a yoga studio three times a week at $12.00 a class would cost $1872.00 a year, or a projected 7% of the average American’s gross income.
“If I wasn’t a teacher,” Deanna Black, an iconoclastic instructor at Fitness One in University Circle, Ohio, told me, “I’m not sure I could afford to practice at a studio.” The average American can join Fitness 19 or Anytime Fitness and work out every day for $29.95 a month. Michael Hellebrekers, a financial consultant for Wells Fargo Bank, estimates that at best monthly and yearly rates for practicing at a local yoga studio are 4 to 5 times more expensive than lifting weights at a franchise gym.
Yoga studios, no matter what else they are, are businesses that need to pay the bills. They may be labors of inspiration and compassion, but they are sole proprietorships and limited-liability corporations, too, and must make sense in terms of profit and loss. “Creating a studio setting, where the overhead is extensive beyond a student’s comprehension,” says Tammy Lyons of Inner Bliss, “and hiring the staff it takes to even open the doors, isn’t possible without charging what may be outside some people’s ability.”
The economic challenges studios must meet are the same that confront all businesses. “Let’s face it,” says Knekoh Fruge of Yoga Circle Downtown in Los Angeles, “you need a large space and you need to fill it, the rent is high, and teachers have to get paid. That’s why in large part the poor can’t afford it.”
Not everyone believes practicing at yoga studios has anything necessarily to do with yoga. “You’ve got to be kidding,” Ginny Walters, a Cleveland-area Ashtanga teacher said. “Maybe the studios are for the elite, but the practice is for everyone, money or no money.” Putting her pocketbook where her mouth is, Walters teaches many summer evening classes at a Rocky River city park overlooking Lake Erie, charging only a nominal fee.
Tammy Lyons of Inner Bliss, who taught herself yoga from a book checked out of the library, says: “The practice itself can be done without anything, or at the very least a mat. When I started I went to class maybe once every couple of weeks, and spent less than $12.00 a month.” Yoga asanas, once learned from books, classes, or DVD’s, can be practiced almost anywhere. You don’t even need a roof over your head. Unrolling a mat in the backyard and doing 108-or-less sun salutations is as free as free gets.
Many teachers concede the costs of practicing yoga in a studio setting, but insist it is not a roadblock. “I have always reached out to students who are sincere and need financial assistance to take classes,” says Craig Kurtz of the Iyengar Yoga Center in Denver. “I strive to not let money be the issue that holds students back.”
Many teachers do pro bono work in their communities, at schools and shelters, and even in prisons, because they believe in the good yoga can do. “I would never turn anyone away,” Knekoh Fruge says, “and I guarantee you 90% of the yoga studios would never refuse someone who genuinely needed to practice but didn’t have any money. I offer work exchange, and I teach classes for free to people recently unemployed.”
There is, however, a wide divide between schoolchildren and prisoners, and the rich, and straddling that divide are the working and middle classes. Budgets and necessary economies are everyday issues in their lives. Not disadvantaged enough for charity and not rich enough in time or money to easily take three or four yoga classes a week, they are squeezed from both ends, pressured by desire and conformity. The rich among us may have the means to practice all the asanas we want, but the mass in the middle has harder choices to make.
When I asked Kristen Zarzycki of Inner Bliss whether or not yoga was an elitist activity, she reluctantly agreed it was. But then she added: “Everyone can be elite. Seriously, stop buying junk at Target and take a yoga class instead. Anyone can do it if they want to. I have coffee at Starbucks with my father two or three mornings a week. I could have bought a new sofa by now, with all the drinks we had last year, but I think it’s important to spend time with my dad. It’s the same with yoga.”
What we do with our time and money is what defines us, not what we have or don’t have. What we do, how we act in this life, determines who and what we are. No one practices yoga because they are yogis. They are yogis because they practice yoga. Everyone is a melding of his or her own choices. They are what their priorities have made them. Otherwise they are not themselves; they are someone else’s priorities.
Jean-Paul Sartre said we are all condemned to be free, to choose and to act, adding that we are responsible for everything we do. Not choosing is itself a choice. It is the accepting of conditions as they are. It is choosing the option of letting someone else shape you into a consumer or spectator.
“There is nothing with which every man is so afraid as getting to know how enormously much he is capable of doing and becoming,” said Soren Kierkegaard, the 19th century Danish philosopher. What he meant is that the ontological problem we all face is to find out who we are and what to do with ourselves. It is only in our decisions that we are important. In other words, the choices we make are ultimately what we are made of.
Practicing yoga is not predetermined. We can stay at home watching The Biggest Loser on HD instead of going to a yoga class and doing warrior poses. Americans watch 250 billion hours of TV a year, mesmerized by sports, car chases, and endless commercials for fast food, pharmaceuticals, and the next fad. We can cheer on our favorite celebrities and athletes, buying tickets to their movies and spectacles. Or we can decide to go to a yoga studio and pay $12.00 for a one-hour lesson in how to live our lives as an experience rather than a dog and pony show.
Maybe going to a yoga studio doesn’t have as much to do with money, or the lack of it, as it seems. Maybe it is just a matter of priorities, of deciding what to spend one’s money on. The most recent estimate by Street and Smith Sports Business Journal is that Americans spend upwards of $213 billion annually on sports events, or more than $700 for every man, woman, child, and baby in the country, watching men in bright uniforms throw, bounce, kick, or hit balls with a stick.
We drink $74 billion dollars of beer a year, more than 12 times the amount of money spent on this one alcoholic beverage than all the money spent practicing asanas at a yoga studio. According to the New York Times Magazine, even pornography is more popular than yoga. Americans spend an estimated $12-14 billion dollars a year looking at pictures of naked people.
“Many people avoid yoga because they perceive it as elitist,” said Frank Barnett, a former Cleveland, Ohio-based kirtan teacher.
But, anyone can practice yoga if they want to, not just the elite. Even tight-fisted budgets are only about what we can’t afford. They are not about keeping us from buying what we really need. One way of looking at choices is that they are ways of turning stumbling blocks into stepping-stones. Almost everyone’s resources are limited to the extent that priorities have to be set. Going to a yoga class is not so much a line item in a budget as it is getting in line at the check-out counter of the mind, body, and spirit store.
“Anybody can afford to take a yoga class if they want to,” says Kristen Zarzycki. “It’s a matter of making it a priority.”
When McDonalds uses yoga and meditation in its advertisements to sell Happy Meals, it does so as grist for the mill to achieve its only goal, which is to generate profits for its shareholders. Yoga is different. “It’s not about getting rich,” says Melissa Johnson of Yoga Ananda in Avondale, Florida. “This is a labor of love for the community. No one is turned away for inability to pay.”
Yoga teachers take empowerment, spiritual, physical, and even economic, out of Sherwood Forest and make life better, not poorer. They even make the rich richer. “I agree it is exercise for the elite, but with certain qualifications,” says Graham Fowler of the Peachtree Yoga Center in Atlanta. “We help everyone become more well-off, more self-aware, confident and balanced, with qualities of heart.”
In the long run we shape our lives and ourselves by what we do. At the Yoga Hive in Atlanta, Renard Mills, a personal chef, started his own yoga practice just as the recession began to impact his business. Bad business or not, he continues to take two classes a week. “I used to be a worrier,” he says, “but I don’t do that anymore. I just breathe. I walk this earth differently now. In my family budget, yoga is the second line item, after food.”
Yoga changes people’s lives for the better, not for the worse. “It’s wonderful to see people get stronger, healthier, more vibrant and happy,” says Tara Rawson of Adashakti Yoga in Riverside, Florida.
Yoga is not about taking from the poor and giving to the rich. It is about making everyone rich. Having disposable money and time is one thing. What we do with the money and time we have is another. It may be true yoga is largely taught in the better neighborhoods of America, but the real goal of American yoga teachers is to make everyone’s neighborhood better.
“Yoga is not elitist!” says Dr. Rajvi Mehta of India’s Yoga Rahasya. “It actually breaks all barriers of economics, religion, class, geography, and politics. Once in a yoga class, we have a driver adjacent to the CEO of a company.” If the practice of yoga were really a matter of money, then the practice wouldn’t really matter. It would just be another commodity. But it isn’t, no matter what the thousand billion dollar advertising engine of the world believes. Choosing yoga is to stop resolving life as a problem and living it as a journey.
Yoga is a practice, not a product. Stepping into a studio is not about buying something – it is about becoming someone. Yoga is many things to many people, but fundamentally it is a pilgrimage. In Mark Twain’s book Innocents Abroad, when the American religion tourists on their luxury steam ship finally reach the Holy Land, and get to the Sea of Galilee, they protest against the cost of the two gold Napoleons for renting a ride on one of the local boats. The boatman, instead of haggling with them, sails away and the pilgrims are left stranded.
Practicing asanas at a yoga studio doesn’t have anything to do with walking on water, but at the end of many hot vinyasa classes one or two yogis will look like they’ve done exactly that, if only because they are totally exhausted or totally refreshed. Yoga does have everything to do with believing in what you do, and being willing to make the sacrifices necessary to become what you believe in, even if it costs one or two gold pieces.
“Nothing in life is really free. If you are serious about something, you are willing to pay for it, “ says Paul Jerard, the director of teacher training at the Aura Wellness Center in North Providence, Rhode Island. “If you truly love yoga, and want to learn more, support your local yoga teacher, or your local studio.”
Teachers keep yoga alive, bringing it to life for their students. Their studios are way stations on the pilgrimage that the practice is. “One of the things necessary for yoga,” said Swami Krishnananda of the Divine Life Society, “is continuous study under a guide.” Giving ourselves to a yoga teacher is to choose to be elite, because that is what yoga does. It privileges everyone who chooses to make it even a small part of his or her life. It makes anyone who unrolls a mat at their yoga studio as elite as it gets, which has nothing to do with money, but everything to do with awareness and consciousness of self and others.
Even though yoga is not just exercise, asanas are the best known and most accessible of the eight-part path of Patanjali’s Yoga Sutras. “The needs of the body are the needs of the divine spirit which lives through the body,” says B. K. S. Iyengar. “The yogi does not look heaven-ward to find God for he knows God is within.”
Practicing at a yoga studio is never easy physically or financially. It means choosing to be in the company of people who think yoga matters, and not in the company of people who don’t. It means standing up and making a commitment of time and money. Where we spend our money, rich and poor alike, is where our priorities lie. Ultimately it is not what is in your wallet that is important. It is what you do with what’s in your wallet that really matters.
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